The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Setting Client Expectations With Social Media Research

By Tiffany Tran  •  February 10, 2016


I have seen plenty of examples where new and seasoned social media monitoring users get stumped with client requests on social media research.

How come there isn't enough data on Allegra within the past year? Why aren’t parents talking about buying their kids a new Xbox on Black Friday? How are we supposed to analyze Cheerio loving moms, if moms aren't talking enough about Cheerios?! These examples of unanswered questions in turn make it...

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Election 2016: Social Predicts New Hampshire Primary Result

By Jordan Hanson  •  February 10, 2016


The New Hampshire election results from last night mean we have another data set to consider as the presidential race marches toward the general election season. Yesterday, we kept track of how many voters declared their intention to vote for any individual candidate for twelve hours, beginning at 10AM. Interestingly, the results don't change much throughout the day. See the chart after the break.

This set of graphs visualizes each candidate's...

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Topics: polling, election, social media intelligence


Election 2016: Iowa According to Social Media

By Jordan Hanson  •  February 3, 2016


Official election results are finally here. As with every presidential election since 1972, the race for the presidency begins in Iowa. Candidates from both major parties eagerly awaited the final declaration of Iowa tallies, marking the first event in a long series of results that will separate the losers from each party’s eventual nominee.

The data suggests social media intelligence tools provide similar results to more traditional election...

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Topics: election


What is Social Media Intelligence?

By Rion Martin  •  January 26, 2016


"It seems like just yesterday our brand just needed to monitor to social media, then we needed to listen, now we're starting to hear more and more about social media intelligence? Is there even a difference?"

Absolutely! However, more than these terms describing different things, what they actually represent is the evolution of social media collection and analysis tools.

That still doesn't really tell you the difference though, does it?

So to...

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Topics: social media intelligence


Election 2016: Defining the Scope of Social Media Research

By Jordan Hanson  •  January 21, 2016


This post is the first in a series that will examine many of the top issues US presidential candidates will discuss as they vie for the White House this November. As we have previously discussed, traditional public polling methods are on the decline. As people answer their phones less and migrate towards the internet more, a viable alternative polling method has yet to be discovered.

For both the 2008 and 2012 campaigns, however, the Obama...

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Topics: polling, election, social media dashboards


Big Brands Marketing to Star Wars Fans, Good or Bad?

By Tiffany Tran  •  December 15, 2015


The highly anticipated Star Wars: The Force Awakens movie is almost here! Leading up to its release a wide variety of consumer product companies have been leveraging the Star Wars brand for their own clever gains.

For example, some brands have used the iconic movie to spark up new marketing initiatives while others used it to pitch new products.

According to The Hollywood Reporter, the 'Episode VII' is projected to make $3.5billion...

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The World’s 50 Most Popular Brands – November 2015 Recap

By Rion Martin  •  December 9, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzed conversations from all over the social web to highlight the brands people talk about most often and to what degree of favorability.

What’s really interesting about the Top 50 brands dashboard is the drama it uncovers, and that’s exactly what these monthly recap posts are all about.

November 2015 was a massive month for entertainment with high...

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Topics: data viz, social media dashboards, brands


To Provide Excellent Customer Service, Do as Waiters Do.

By Alex Walter  •  December 9, 2015


Much like ice cream, excellent customer service and support comes in many shapes and flavors.

Unlike ice cream, support is a dish best served warm.

An unfortunate side effect of my background in hospitality is never ending tongue in cheek food analogies and the constant urge to sniff out similarities between my former role and my current position in customer service / client relations.

A hero of my former boss turned mentor Ted, is Danny Meyer....

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Are Black Friday Deals “Worth It” for Consumers?

By Jordan Hanson  •  December 3, 2015


Black Friday deals and their respective flash sales are finally over. Many of us can return to our favorite retail outlets, free of the traditional frenzied holiday crowd.

There is no denying that holiday shopping is an important segment of consumer spending.

Let me say that again: as much consumers might want to downplay the significance of traditional retail holidays typically beginning around Thanksgiving every year, there is no denying that...

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Consumer Insights for the Wearable Technology Industry

By Rion Martin  •  November 25, 2015


The rapid growth of the wearable technology industry can be seen on once-bare wrists everywhere, and with Apple's recent entrance into the smartwatch category, that growth is now accelerating at an even quicker pace.

Just how fast is the industry growing? Well, from 2014 to 2015 shipments of smartwatches and fitness bands have increased by 223% and social media conversations about these devices have increased by 1788%.

Source: IDC Worldwide...

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Xbox-Only Halo 5 Guardians Buoys Microsoft's Holiday Hopes

By Jordan Hanson  •  November 18, 2015


Exclusive game releases are exceptionally valuable marketing tools for console gaming companies, especially when brands are able to build significant levels of anticipation. Microsoft’s Halo franchise has been particularly adept at this in the past, but can the upcoming fifth release continue that momentum?

How are gamers responding to the newest franchise release? In this post, we’ll examine social media data from people who identify...

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The World's 50 Most Popular Brands - October 2015 Recap

By Rion Martin  •  November 16, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzed conversations from all over the social web to highlight the brands people talk about most often and to what degree of favorability.

What’s really interesting about the Top 50 brands dashboard is the drama it uncovers, and that’s exactly what these monthly recap posts are all about.

Below are the highlights of some of the largest changes in rank and...

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McDonald's Breakfast Disappoints?

By Tiffany Tran  •  November 11, 2015


I cannot explain the pure joy I had when I heard McDonald's all day breakfast was here.

It's been a little over a month since McDonald's launched all-day breakfast on October 6th and I wondered, how successful has the campaign been so far?

McDonald's corporate has been tooting its own horn since the launch, but franchises aren’t particularly lovin' it. Many of the complaints have been about efficiency problems, loss of sales, and issues with...

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Nickelodeon's 90s: Why Can’t We Watch Cartoons Online?

By Jordan Hanson  •  November 4, 2015


“Nick, nick nick nick, nick nick, nick nick. Nickelodeon.” The theme songs from my childhood are still so clear in my mind I can recognize my favorite shows seconds after they start.

The same is likely true for many millennial TV viewers now maturing into higher buying power, and therefore the center of many marketers’ crosshairs. If I could watch cartoons online, I would never get anything done. Now that's captive audience advertising.

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How to Build an Effective Social Media Research Report

By Tiffany Tran  •  October 20, 2015


Depending on what industries you are working with, planning and structuring a new report can be stressful.

A brief walkthrough of the typical process would be meeting with the client, understanding their needs, brainstorming ideas together, structuring and executing research, pulling data together, making sense of the data, writing and editing, formatting, designing, presenting data findings and making recommendations.

Don’t let the whole...

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Struggling with Brand Loyalty? Protect Your User Data

By Jordan Hanson  •  October 16, 2015


User data breaches seem to happen with more and more frequency. An unfortunate fact of digital living is the ongoing erosion of user data security. According to Farai Chideya at FiveThirtyEight, the growth in modern data breaches may be due in part to security tools never suited to the way they are currently used.

Social security numbers, for example, were never intended to function as both identification and authentication. While most users...

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Social Media Monitoring Hacks for Low Search Volume

By Tiffany Tran  •  October 7, 2015


Researchers, analysts and insight teams who have adopted social media monitoring into their line of business often run into a very common problem — low content volume.

Low content volume is essentially a return of low results for the topic, subject, or brand you’re researching. This makes the task of finding interesting and meaningful insights more difficult for analysts.

But fret not fellow researchers! Here are 3 ways to overcome this problem:

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The World's 50 Most Popular Brands - September 2015 Recap

By Rion Martin  •  October 1, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzes conversations from all over the social web to highlight the brands people talk about most often and with the highest favorability.

What’s really interesting about the Top 50 brands dashboard is the drama it uncovers, and that’s exactly what these monthly recap posts are all about.

September 2015 was a strange month in social, particularly for...

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60+ Free Resources for Mastering Social Monitoring

By Rion Martin  •  September 30, 2015


How many ways can you get value from listening to the social web? One hundred? One thousand? One hundred thousand?

Whatever the actual number, there is no doubt that the number of ways to apply social media monitoring is enormous.

So, to help you get the most from this powerful practice, here’s a well-organized list of great blog posts, reports, videos, and tools, broken out by general information and specific use case. (Note: ! Indicates that...

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Facebook’s 61 Million User Big Data Voting Experiment

By Jordan Hanson  •  September 24, 2015


Since 2008, Facebook has made several attempts to tie user engagement to political activity. As a social experiment, Facebook created a sticker that allowed most of its users to declare “I Voted” on their profiles.

Although this experiment ran during the 2010 midterm election, the data they released seems to suggest it was effective.

People who saw the button were more likely to vote and be more vocal about their voting behavior if they saw...

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CVS and Walgreens go Head to Head in Beauty

By Tiffany Tran  •  September 19, 2015


Drugstores in the United States have moved beyond just being destinations for medicine and convenience items.

Prominent brands like CVS and Walgreens now serve as one-stop locations where consumers can pick up medicine, snacks, candies, toiletries, greeting cards, pet supplies, cosmetics and groceries.

In response to how the big-box retail landscape is evolving, both retailers are trying to expand and strategize for the coming years,...

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What Gamers Think of the Top Pizza Delivery Chains

By Tiffany Tran  •  September 9, 2015


Fun fact: Did you know people talk online about pizza four times more often than tacos and burgers?

According to Statista, consumers spend around $33 billion U.S. dollars annually in quick service pizza restaurants and nearly $25 billion of that total is spent on pizza takeout or delivery.

For scale, Fortune reported that in just 2013, people spent $13.7 billion on ice cream, an amount which doesn’t even come close to trumping how much money...

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The World's 50 Most Popular Brands - August 2015 Recap

By Rion Martin  •  September 1, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzes conversations from all over the social web to highlight the brands people talk about most often, who is talking, and how they feel about each brand.

August 2015 was a particularly volatile month. Below are the highlights of some of the largest changes in rank and extended coverage of what caused the shifts.

1. Celebrities launched Ferrari 16 spots...

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The Pumpkin Spice Latte: A Flavor in Decline?

By Jordan Hanson  •  August 26, 2015


The pumpkin-flavored hype-machine is revving itself into life again, as articles have started to appear everywhere detailing Starbucks’ planned changes to everyone’s favorite Pumpkin Spice Latte.

In response to last year’s detailed criticism of transparency in the ingredients for the traditionally-loved pumpkin drink, Starbucks has announced their intention to change the recipe to include real pumpkin, instead of pumpkin flavoring.

Keeping with...

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Using Big Data + Text Analytics to Create a Better News Feed

By Jordan Hanson  •  August 18, 2015


With millions of places online to get your news and the rise of the 24/7 content generation machine, keeping up-to-date about what topics are actually trending at any given moment is extremely difficult.

Sources like CNN.com and Foxnews.com are biased, fully self-interested and only report on what they deem newsworthy and likely to keep you on their sites. Reddit, on the other hand, is a community driven site that was previously useful for news...

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