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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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September 2016 Infegy Client Spotlight: Sullivan, Higdon & Sink

By Madi Harmon  •  September 23, 2016


Sarah Buchanan is the Lead Content Strategist at Sullivan, Higdon & Sink. Her role is to create strategy for content and plan to implement that content marketing strategy for clients to get their audiences to take action.

We caught up with Sarah to learn more about how she is using social data in content creation.

Infegy: Can you tell us a little bit more about the digital team at SHS?

Sarah: SHS itself is a full-service advertising agency...

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Topics: client


AT&T’s ‘It Can Wait’: How a brand changed messaging and minds

By Jordan Hanson  •  September 21, 2016


German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:

"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."

Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?

Teens say it's alright to text and drive if...

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Topics: wireless, it can wait, at&t, messaging


Brands can thank Starbucks for making pumpkin spice popular

By Jordan Hanson  •  September 13, 2016


Starbucks has a secret weapon when it comes to brand awareness: seasonal beverages.

Pumpkin spice lattes have become such a cultural phenomenon that they have even become a nostalgic symbol of Fall right after cute boots, chili cook-offs, and the back-to-school season.

Our dashboard on PSL conversations gives you a look at the most frequently referenced topics from the last 90 days. Click here or on the image button right below this text to see...

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Topics: brand perception, branding, psl, brand awareness, starbucks, pumpkin spice latte


How do Wireless Customers Feel about Loyalty Programs?

By Madi Harmon  •  September 8, 2016


The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.

While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.

One way the major telecom companies -- Verizon, Sprint,...

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Topics: social media intelligence, wireless, social data, social media market research, social data research


Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


August 2016 Infegy Client Spotlight: Seek Company

By Madi Harmon  •  August 19, 2016


Hope Norman is the Senior Digital Researcher and an Innovation Consultant at Seek Company. She conducts social media and digital research for client projects and campaigns.

We met with Hope to learn more about how she uses social data for digital research.

Infegy: How would you describe Seek Company in a couple sentences?

Hope: Seek is a research and innovation consultancy agency. We have been around for 15 years and focus on insights, ideas,...

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Topics: client


Top tips for building social media reports in Infegy Canvas

By Jordan Hanson  •  August 16, 2016


With the recent launch of Atlas 2.0, we expanded several areas by emphasizing aspects of our software that allow users to customize the display of their social media data.

Infegy Canvas allows users to white-label pre-built templates or create custom social media dashboards of their own.

Canvas, a complementary tool to Infegy Atlas, will help you take your social media research and reporting efforts to the next level. Infegy Canvas integrates...

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Topics: social media monitoring, canvas, social media dashboard, social media research, infegy canvas, social media data dashboard


Beer isn’t just for Boys: Using Social Data to Reach New Audiences

By Madi Harmon  •  August 11, 2016


Drinking beer is a boy’s club, or at least it was.

For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.

Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”

Despite a turbulent history with the female demographic, these...

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Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research


Using social media research to create great advertising campaigns

By Tiffany Tran  •  August 1, 2016


Infegy Atlas released a few new features recently and my favorite one is called, Audience Interests.

Audience interests allows analysts to discover what audience(s) of a particular subject are also likely to be interested in.

For example, people who talk about the BMW i3 are 4.9X more likely to talk about canoeing/kayaking.

 

To give you a deep dive of how Audience Interests can be applied to help inspire new campaign ideas, I've set up an...

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Topics: social media intelligence, advertising, social media research


How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception


We knew nothing about Jon Snow. Our software knew 9 years ago.

By Jordan Hanson  •  July 17, 2016


Warning - Season 6 Game of Thrones Spoilers Ahead

Warning: If you're the type of person to still be bothered by spoilers for the most recent season of Game of Thrones, you might want to come back to this post in the future. We're going to use our social media intelligence tool, Infegy Atlas, to follow at least one long-standing fan theory to its origin point in social data.

Game of Thrones has been a rocketship of an adventure to watch...

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Topics: jon snow, post verbatims, streaming, historical data, entertainment, tv, game of thrones, hbo, automated analysis


July 2016 Infegy Client Spotlight: Mintel

By Madi Harmon  •  July 11, 2016


Gabi Lieberman is the Director of Social Media Research at Mintel. Her primary role is to use social data and other research to provide clients with actionable consumer insights.

We recently caught up with Gabi to chat about how she leverages social data for market research.

Infegy: For starters, how would you describe the work Mintel does?

Gabi: Mintel is a global market intelligence agency focused on leveraging consumer and market research...

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Topics: brands, spotlight, client, client spotlight


Spotting Fast Fashion Support Mistakes with Social Data

By Jordan Hanson  •  July 6, 2016


Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.

As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.

We wonder: do...

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Topics: brands, marketing, audience, retail, fashion, perception


Why Marketers Struggle to Connect With Eco Friendly Audiences

By Tiffany Tran  •  June 24, 2016


Marketing to environmentally conscious consumers  isn't necessarily something new. Brands have been capitalizing on this for some time now, and much of those efforts have been abused because of the ambiguous rules of what sustainable marketing is.

The FTC has since (2012) revised its "Green Guides" in hopes of better-protecting consumers from being deceived by deceptive advertising and marketing.

However, the question is -- even with revised...

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Topics: marketing


Guide: How to use social data for buyer journey research

By Jordan Hanson  •  June 15, 2016


In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.

Let's recap -- social data is an excellent fit for understanding:

  1. How customers feel about their buying experiences
  2. Experiences related to using or consuming products (satisfaction drivers)
  3. Post-purchase interactions with the retailer or manufacturer
  4. Which digital and social...
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Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research


Can sentiment analysis detect sarcasm on the internet? Oh yeah, totally...

By Rion Martin  •  June 8, 2016


"Oh yeah, our software can TOTALLY detect sarcasm. :rolleyes:"

Shady sales and marketing people have been saying this for years.

Unfortunately, many of the prospective clients on the receiving end of this snarky remark don't realize that the comment is sarcastic until they start reviewing the results.

The truth is that sentiment analysis is a long way from solving the problem of sarcasm and many linguistics experts still believe it can't be...

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Common objections to adopting a social intelligence tool

By Jordan Hanson  •  May 31, 2016


There are a lot of social tools out there and many of them make claims about their ability to gauge public opinion with precision and accuracy. Like so many other decisions about buying business tools, it really comes down to a simple business question:

What are we getting from your software in exchange for our money?

It's a great question with a simple answer.

Purchasing access to any social intelligence tool should provide you with the...

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Topics: social media intelligence, social media


How Agencies Can Speak for Brands Using Social Data

By Jordan Hanson  •  May 24, 2016


Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up.

Bad news: the clock is ticking and you're on a deadline.

Normally, preliminary research efforts are going to involve surveys, public polling, focus groups, you name it. These steps take time, resources, and consistent diligence to make sure your results are accurate. Doesn't that sound more complicated than it needs...

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Topics: brands, marketing, social media, market research, audience, brand perception, retail


What Retailers Can Learn From Fast Fashion Problems

By Tiffany Tran  •  May 17, 2016


In recent years, fast fashion stores like H&M, Forever 21, and Zara have been stealing a good portion of sales from traditional fashion retailers.

Macy's, for example, a store that had a solid footing in fashion is now on its way to closing 36 stores this year. Other stores like Nordstrom, American Apparel, Wet Seal, and Kohl's are facing similar struggles as well.

We often hear how fast fashion is killing the game or how traditional fashion...

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Topics: retail, fashion


Introducing Atlas 2.0, the next generation of social media intelligence

By Rion Martin  •  May 15, 2016


Opening remark from Justin Graves, Founder and CEO of Infegy

"The road to creating Atlas 2.0 has been a collective journey embarked upon by Infegy and our clients to create something truly extraordinary that helps our users gain the insights they need to make the most informed decisions in the least amount of time.

I want to thank each and every one of our customers for continuing to help us evolve our social media intelligence platform to...

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How Wireless Carriers Can Profit from Social Media Research

By Jordan Hanson  •  May 12, 2016


You're standing in the middle of a customer experience battleground.

Admit it -- you need a smartphone in today's age. Many consumers are finding out they do, too, but is brand loyalty what it still was in consumers' eyes?

The wireless marketplace is highly competitive, oversaturated, and wireless carriers across the US are faced with a dilemma: finding every advantage they can to survive the war for your pocket space.

Here are a few ways...

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Topics: social media intelligence, market research, wireless


Marketing Disney's New Star Wars for 'May the Fourth'

By Jordan Hanson  •  May 3, 2016


"Disney's gonna ruin Star Wars."

I said it. My friends said it. Critics even said it, but the data says otherwise.

Aside from raking in $2 billion at the box office globally, Star Wars: The Force Awakens represents a potential cash cow for the media giant if they can effectively market Star Wars to fans both new and old.

In 2011, at Toronto Underground Cinema in Canada, fans marked the first ever Star Wars Day, the target holiday for the Jedi...

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Topics: brands, star wars, audience segment, disney, audience, brand perception


Spokespeople in the Social Age: Good Idea or Bad Idea?

By Jordan Hanson  •  May 3, 2016


Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is alive and well.

It used to be simpler, too: your celebrity/spokesperson appears in radio, television, and/or photo ads. But social media has changed the rules.

Brands have to worry about the overall public perception of these spokespeople as advertising has developed from traditional media into the modern multichannel...

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Topics: brands, sentiment, spokespeople, spokesperson, brand perception


Streaming music: What artists can learn from Kanye West

By Madi Harmon  •  May 2, 2016


Kanye West was one of the first artists to release an album exclusively on an online streaming service.

While this move was highly controversial among the music-listening public, other artists are beginning to follow suit.

Let’s see what we can learn from Kanye’s bold move. 

The state of the music industry

The music is always in a constant state...

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Using social listening to understand the buyer's journey

By Rion Martin  •  April 18, 2016


The purchase funnel is dead! RIP 1898 - 2004

If you’re in marketing or advertising you’ve probably seen more than just a few articles expressing this exact sentiment.  

The general consensus is that with more potential touch points, product choices, and easier access to information, the traditional purchase funnel model is now inadequate for accurately mapping the path to purchase.

What has emerged in its place is the buyer’s journey. A new...

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