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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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What's Powering Your Social Listening Platform?

By Megan Owara  •  July 20, 2017


When evaluating your current or a new social listening platform(s) you may not consider the technology powering that platform, but you should.  The platform’s ability to process large amounts of text and output accurate results is paramount to your abilities as a researcher.  While the ins and outs of natural language processing (NLP) aren’t the sexiest parts of your job, it’s important to have an understanding of what’s going on behind the...

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Topics: natural language processing


25 Questions Social Media Listening Can Help Answer

By Derek Franks  •  July 11, 2017


It’s not everyday you discover the power to read minds. But, today is that day.

If you’re like us, your innate curiosity leads you to constantly be asking questions and skeptical at every turn. The business realm of sales, marketing and advertising really is a science.

Want to know what your customers really are thinking? This isn’t science fiction!

Luckily for us, there’s a whole universe of online conversation for you to explore.  Get to know...

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7 Social Media Metrics Your Boss Needs to Know

By Derek Franks  •  July 5, 2017


When’s the last time you WOW’d your boss? Too long, right?

We’ve all been there. If you’re in digital or social media marketing and your brand or business is ready to take off and reach the next level, you’ll need to be armed with the power of social media metrics.

Here’s your opportunity to really show the impact of your marketing efforts.  Don’t just be on social media.  Become a social media power user.  One way to do this is by leveraging...

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4 Innovative Ways Businesses Can Use Social Media Data to Their Advantage

By Derek Franks  •  June 26, 2017


Many eons ago-- so like, 2014-- social media got a really bad wrap in many business offices. It was seen as an immature place filled only with selfies, socializing and other shenanigans.

Today, more and more businesses are recognizing the necessity of adopting social media as a major marketing channel. Sure enough, brands have come around on Facebook and Twitter. These channels aren’t just for play. They offer real, concrete business impact.

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Topics: social media listening, social media data


From 4th of July to #FrenchFryDay: Your July Social Media Holidays Primer

By Derek Franks  •  June 20, 2017


We’re splashing into summer! You might be so over summer cliches, but your customers surely aren’t. As we’ve celebrated the first official day of summer, there are many events and holidays coming up in July that you can use in your marketing strategy.

So, while you’re getting that suitcase packed with flip flops and upping your summer-themed emoji game 🏖, you can also leverage social media events and moments for your brand’s marketing strategy.

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5 Ways to Build Better Connections with Customers in the Digital Age

By Derek Franks  •  June 15, 2017


Don Draper had a spectacular way of presenting amazing new creative ideas for brands’ big ad campaigns. The many “Mad Men” who inspired that character knew how to develop messages that truly resonated with people. At the height of the golden age of advertising, brand messaging literally drove consumer behavior.

Today, we can feel inspired by such remarkable creativity. But the internet has turned the advertising world on its head. We’ve done a...

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Topics: marketing, social media, advertising, customer relationships


7 easy ways to build better connections on social media

By Derek Franks  •  June 8, 2017


 

Conversations. That’s what drives brands in today’s always-on world.

Successful marketing and advertising is about building an ongoing relationship with people, reaching them where they are hanging out online. It’s a two-way street now. The best brands keep an open dialogue with consumers. They provide them with relevant, interesting and entertaining information on a consistent basis.

Perhaps there’s no better place to do this than on...

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Topics: social media, social media monitoring, social media listening, advertising, social media strategy, community management


3 Powerful Social Media Listening Insights To Guide Your Strategy

By Derek Franks  •  May 31, 2017


Us social media marketers know the scenario: you’re working hard to develop a social media strategy for your company or your client. But you can’t decide what data is the most important to help guide that strategy.

The good news? There is a lot of information out there. Online conversations help us better understand audiences and create lasting connections with real people. Your social media approach will likely vary depending on your business...

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Topics: social media, social media monitoring, social media listening, social media research, strategy, social media strategy, sentiment analysis


Using Social Listening Data to Predict the 2017 Oscars

By Megan Owara  •  February 24, 2017


With Hollywood's biggest night of the year finally here, you may be wondering who has the competitive edge going into Sunday night's Academy Awards.  Is there a way to data to predict the Oscars?

Social listening data can be a great way to gather industry and user-generated opinions on Hollywood's biggest award show of the year.  To select our picks, we used the universe post volume and positive sentiment from Infegy Atlas to score each movie,...

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Topics: entertainment, oscars


Infegy Turns 10!

By Megan Owara  •  February 19, 2017


10 years ago today Infegy was officially founded, and began offering social intelligence software clients could use to better understand their ideal consumers. Infegy has been collecting an immense volume data ever since.
 
Since our first day 10 years ago we've made some big strides in improving our social listening platform, Infegy Atlas. Some fun facts on scaling our system with the immense growth in social data available today include:
  • ...
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Topics: anniversary


The World's Most Popular Brands of 2016

By Justin Graves  •  January 6, 2017


INTRODUCTION:

Infegy's list of the Top 50 Most Popular Brands of 2016 has been published! Through analysis by Infegy Atlas of billions of online posts, tweets, articles, blogs and more, we have ranked brands by total positive commentary, giving you the top 50.

 

Which brand topped 2016? The answer is Instagram!

 

Visit the interactive site to view the full list, with rankings, sentiment, volume trends, topics of discussion, gender split and...

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Learning banking behaviors through social media listening

By Tiffany Tran  •  December 20, 2016


Social media has changed the landscape of banking significantly within the last decade. This topic is obviously not something brand new to the industry.  It is safe to say that most of the industry understands what social media tools could potentially do for its business.

In general, what banks know about social media listening tools are typically true across the field. The banking industry can improve the way it detects and handles crisis'...

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Topics: social media listening, banking


Can Amazon compete with Netflix original content? Social data says no.

By Jordan Hanson  •  November 30, 2016


It feels like consumers looking for streaming video online have a really wide range of content options these days. Hulu, Amazon, and Netflix are the biggest names in original video content, but Facebook and YouTube seem ready to jump on the bandwagon with aggressive promotion strategies for Facebook Live and YouTube Originals, respectively.

Will Amazon compete with Netflix original content? What does their content strategy even look like?

HBO,...

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Topics: brands, netflix, original content, streaming video


How Brands Can Leverage Social Media Insights About Netflix

By Tiffany Tran  •  November 7, 2016


It has been nearly almost decade now since Netflix expanded its business into streaming media (2007). Since then, the company has exploded in growth by expanding quickly into Canada and now provides its services in over 190 countries.

The year 2013 was a special year. That was the year when Netflix entered into the film and television industry and released its first "Netflix Original" content, House of Cards.

Fast forward to today, Netflix now...

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Topics: social media intelligence, netflix, product placement


AT&T/Time Warner merger looks bad for consumers in social data

By Jordan Hanson  •  October 25, 2016


As we highlighted in our recent Telecommunications report, AT&T is one of the most popular wireless carriers among consumers in the US. In general, AT&T customers are less passionate about their choice of wireless provider, but also make up for that fact by talking about AT&T more frequently.

Check out the full report for more details.

AT&T, however, is not without its own troubled history of causing its customers anxiety and frustration with...

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Topics: brands, wireless, time warner, time warner cable, twc, at&t


October 2016 Infegy Client Spotlight: Raidious

By Madi Harmon  •  October 14, 2016


Kira Peavley is the Senior Director of Research and Analytics at Raidious. She derives insights from social data to provide direction and support for clients and projects.

We recently talked with Kira to learn more about how she uses social data.

Infegy: How would you describe Raidious?

Kira: Raidious is a full service digital agency specializing in content creation, and we developed the brand newsroom-style agency. Our primary service line is...

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Topics: client


Infegy analyzed more than 4.2B posts for "Best Global Brands"

By Jordan Hanson  •  October 6, 2016


Infegy provided the social media analysis for this year's edition of the Interbrand "Best Global Brands" report. Interbrand's methodology incorporates a variety of data sources, including social media data from Twitter, in order to produce an ongoing, comprehensive analysis of brand value.

We worked closely with Twitter and Interbrand to analyze the social media data used in the report with our proprietary social media intelligence platform,...

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Topics: brands, infegy atlas, best global brands, brand value, interbrand


Measuring AT&T's It Can Wait using social media monitoring data

By Jordan Hanson  •  October 3, 2016


In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?

  1. First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
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Topics: wireless, social data, social data research, post verbatims, historical data, carrier, infegy atlas, topic extraction, atlas


Using Social Media Reviews for Product Research and Development

By Tiffany Tran  •  September 28, 2016


Most brands in the CPG industry spend a considerable amount of money on product research and development (R&D). In 2014, Apple spent 3% ($1.7B) of its annual earnings in R&D.

If you are a start-up or a small business, chances are, you are going to be spending way more than 3% of your annual earnings on R&D. In 2008, the ‘Business R&D and Innovation Survey’ revealed that small companies (5 to 24 employees) spent at least 50% more than small...

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Topics: social media, social media research, product research


Social data says Trump won Millennials, lost Millennial women in 1st debate

By Jordan Hanson  •  September 27, 2016


In case you happen to be living under a rock and missed what many media outlets billed as the first Presidential debate to reach Superbowl audience proportions, Donald Trump and Hillary Clinton debated for 90 continuous minutes last night.

Let's take a look at what the social data tells us about how the candidates did, shall we?

Trump played the Millennial male audience well.

Social media trend data pulled from Infegy Atlas demonstrates a...

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Topics: polling, election, voting, clinton, replacing polling with social data, election 2016, trump, voters, presidential campaign, debate


September 2016 Infegy Client Spotlight: Sullivan, Higdon & Sink

By Madi Harmon  •  September 23, 2016


Sarah Buchanan is the Lead Content Strategist at Sullivan, Higdon & Sink. Her role is to create strategy for content and plan to implement that content marketing strategy for clients to get their audiences to take action.

We caught up with Sarah to learn more about how she is using social data in content creation.

Infegy: Can you tell us a little bit more about the digital team at SHS?

Sarah: SHS itself is a full-service advertising agency...

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Topics: client


AT&T’s ‘It Can Wait’: How a brand changed messaging and minds

By Jordan Hanson  •  September 21, 2016


German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:

"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."

Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?

Teens say it's alright to text and drive if...

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Topics: wireless, it can wait, at&t, messaging


Brands can thank Starbucks for making pumpkin spice popular

By Jordan Hanson  •  September 13, 2016


Starbucks has a secret weapon when it comes to brand awareness: seasonal beverages.

Pumpkin spice lattes have become such a cultural phenomenon that they have even become a nostalgic symbol of Fall right after cute boots, chili cook-offs, and the back-to-school season.

Our dashboard on PSL conversations gives you a look at the most frequently referenced topics from the last 90 days. Click here or on the image button right below this text to see...

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Topics: brand perception, branding, psl, brand awareness, starbucks, pumpkin spice latte


How do Wireless Customers Feel about Loyalty Programs?

By Madi Harmon  •  September 8, 2016


The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.

While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.

One way the major telecom companies -- Verizon, Sprint,...

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Topics: social media intelligence, wireless, social data, social media market research, social data research


Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


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