Infegy's list of the Top 50 Most Popular Brands of 2016 has been published! Through analysis by Infegy Atlas of billions of online posts, tweets, articles, blogs and more, we have ranked brands by total positive commentary, giving you the top 50.
Which brand topped 2016? The answer is Instagram!
Visit the interactive site to view the full list, with rankings, sentiment, volume trends, topics of discussion, gender split and...
By Tiffany Tran • December 20, 2016
Social media has changed the landscape of banking significantly within the last decade. This topic is obviously not something brand new to the industry. It is safe to say that most of the industry understands what social media tools could potentially do for its business.
In general, what banks know about social media listening tools are typically true across the field. The banking industry can improve the way it detects and handles crisis'...
By Jordan Hanson • November 30, 2016
It feels like consumers looking for streaming video online have a really wide range of content options these days. Hulu, Amazon, and Netflix are the biggest names in original video content, but Facebook and YouTube seem ready to jump on the bandwagon with aggressive promotion strategies for Facebook Live and YouTube Originals, respectively.
Will Amazon compete with Netflix original content? What does their content strategy even look like?
By Tiffany Tran • November 7, 2016
It has been nearly almost decade now since Netflix expanded its business into streaming media (2007). Since then, the company has exploded in growth by expanding quickly into Canada and now provides its services in over 190 countries.
The year 2013 was a special year. That was the year when Netflix entered into the film and television industry and released its first "Netflix Original" content, House of Cards.
Fast forward to today, Netflix now...
By Jordan Hanson • October 25, 2016
As we highlighted in our recent Telecommunications report, AT&T is one of the most popular wireless carriers among consumers in the US. In general, AT&T customers are less passionate about their choice of wireless provider, but also make up for that fact by talking about AT&T more frequently.
Check out the full report for more details.
AT&T, however, is not without its own troubled history of causing its customers anxiety and frustration with...
Kira Peavley is the Senior Director of Research and Analytics at Raidious. She derives insights from social data to provide direction and support for clients and projects.
We recently talked with Kira to learn more about how she uses social data.
Infegy: How would you describe Raidious?
Kira: Raidious is a full service digital agency specializing in content creation, and we developed the brand newsroom-style agency. Our primary service line is...
By Jordan Hanson • October 6, 2016
Infegy provided the social media analysis for this year's edition of the Interbrand "Best Global Brands" report. Interbrand's methodology incorporates a variety of data sources, including social media data from Twitter, in order to produce an ongoing, comprehensive analysis of brand value.
We worked closely with Twitter and Interbrand to analyze the social media data used in the report with our proprietary social media intelligence platform,...
By Jordan Hanson • October 3, 2016
In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?
- First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
By Tiffany Tran • September 28, 2016
Most brands in the CPG industry spend a considerable amount of money on product research and development (R&D). In 2014, Apple spent 3% ($1.7B) of its annual earnings in R&D.
If you are a start-up or a small business, chances are, you are going to be spending way more than 3% of your annual earnings on R&D. In 2008, the ‘Business R&D and Innovation Survey’ revealed that small companies (5 to 24 employees) spent at least 50% more than small...
By Jordan Hanson • September 27, 2016
In case you happen to be living under a rock and missed what many media outlets billed as the first Presidential debate to reach Superbowl audience proportions, Donald Trump and Hillary Clinton debated for 90 continuous minutes last night.
Let's take a look at what the social data tells us about how the candidates did, shall we?
Trump played the Millennial male audience well.
Social media trend data pulled from Infegy Atlas demonstrates a...
By Madi Harmon • September 23, 2016
Sarah Buchanan is the Lead Content Strategist at Sullivan, Higdon & Sink. Her role is to create strategy for content and plan to implement that content marketing strategy for clients to get their audiences to take action.
We caught up with Sarah to learn more about how she is using social data in content creation.
Infegy: Can you tell us a little bit more about the digital team at SHS?
Sarah: SHS itself is a full-service advertising agency...
By Jordan Hanson • September 21, 2016
German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:
"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."
Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?
Teens say it's alright to text and drive if...
By Jordan Hanson • September 13, 2016
Starbucks has a secret weapon when it comes to brand awareness: seasonal beverages.
Pumpkin spice lattes have become such a cultural phenomenon that they have even become a nostalgic symbol of Fall right after cute boots, chili cook-offs, and the back-to-school season.
Our dashboard on PSL conversations gives you a look at the most frequently referenced topics from the last 90 days. Click here or on the image button right below this text to see...
By Madi Harmon • September 8, 2016
The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.
While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.
One way the major telecom companies -- Verizon, Sprint,...
By Jordan Hanson • August 22, 2016
It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.
After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...
Hope Norman is the Senior Digital Researcher and an Innovation Consultant at Seek Company. She conducts social media and digital research for client projects and campaigns.
We met with Hope to learn more about how she uses social data for digital research.
Infegy: How would you describe Seek Company in a couple sentences?
Hope: Seek is a research and innovation consultancy agency. We have been around for 15 years and focus on insights, ideas,...
By Jordan Hanson • August 16, 2016
With the recent launch of Atlas 2.0, we expanded several areas by emphasizing aspects of our software that allow users to customize the display of their social media data.
Infegy Canvas allows users to white-label pre-built templates or create custom social media dashboards of their own.
Canvas, a complementary tool to Infegy Atlas, will help you take your social media research and reporting efforts to the next level. Infegy Canvas integrates...
By Madi Harmon • August 11, 2016
Drinking beer is a boy’s club, or at least it was.
For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.
Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”
Despite a turbulent history with the female demographic, these...
By Tiffany Tran • August 1, 2016
Audience interests allows analysts to discover what audience(s) of a particular subject are also likely to be interested in.
For example, people who talk about the BMW i3 are 4.9X more likely to talk about canoeing/kayaking.
To give you a deep dive of how Audience Interests can be applied to help inspire new campaign ideas, I've set up an...
By Jordan Hanson • July 28, 2016
How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.
Früt is presented as the newest upscale lingerie retail boutique to...
By Jordan Hanson • July 17, 2016
Warning - Season 6 Game of Thrones Spoilers Ahead
Warning: If you're the type of person to still be bothered by spoilers for the most recent season of Game of Thrones, you might want to come back to this post in the future. We're going to use our social media intelligence tool, Infegy Atlas, to follow at least one long-standing fan theory to its origin point in social data.
Game of Thrones has been a rocketship of an adventure to watch...
Gabi Lieberman is the Director of Social Media Research at Mintel. Her primary role is to use social data and other research to provide clients with actionable consumer insights.
We recently caught up with Gabi to chat about how she leverages social data for market research.
Infegy: For starters, how would you describe the work Mintel does?
Gabi: Mintel is a global market intelligence agency focused on leveraging consumer and market research...
By Jordan Hanson • July 6, 2016
Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.
As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.
We wonder: do...
By Tiffany Tran • June 24, 2016
Marketing to environmentally conscious consumers isn't necessarily something new. Brands have been capitalizing on this for some time now, and much of those efforts have been abused because of the ambiguous rules of what sustainable marketing is.
The FTC has since (2012) revised its "Green Guides" in hopes of better-protecting consumers from being deceived by deceptive advertising and marketing.
However, the question is -- even with revised...