Sarah Buchanan is the Lead Content Strategist at Sullivan, Higdon & Sink. Her role is to create strategy for content and plan to implement that content marketing strategy for clients to get their audiences to take action.
We caught up with Sarah to learn more about how she is using social data in content creation.
Infegy: Can you tell us a little bit more about the digital team at SHS?
Sarah: SHS itself is a full-service advertising agency...